Your weekly WOW is here 💛

Creating systems that WOW

Hey Reader,

I’m trying something new with my emails — something quick, personal, and packed with value.

Each week, I’ll be sending you a WOW:
Work Less. Optimize. What’s On?

It’s a peek behind the curtain at what I’m working on, a simple tip to help you streamline your systems and something I’m loving right now — whether that’s a podcast, a playlist, or a behind-the-scenes share.

Let’s get into it.👇

W - WORK LESS:

Ever booked something and immediately second-guessed your decision because the silence was deafening?

That’s exactly what happened when I hired my first business coach. I paid thousands, signed the contract… and then?
Crickets. No welcome email. No “here’s what’s next.” Just me, wondering if I’d just been scammed.

Spoiler alert: I hadn’t. She was amazing. But the rocky start could’ve been avoided with a simple, automated onboarding email.

Your onboarding process is your client’s first real inside look at your business — and a golden opportunity to show them they made the right choice. ✨

In this week’s blog post, I’m breaking down:

  • What to include in your onboarding email (with a free template!)
  • When to collect info (and how to avoid chasing it down later)
  • How to automate it all with Dubsado or HoneyBook

👉 Read the post here

O - OPTIMIZE

Tech Tip of the Week: Use your CRM to schedule form follow-ups automatically.

Here’s why this matters: If someone forgets to fill out your questionnaire (because… life), you don’t have to remember to nudge them. Just add a delay + conditional action in Dubsado or HoneyBook.

Example:

  • 3 days after form is not completed
  • Action: Send email, you can start off with a super simple, just making sure you got this email, and get more serious if it isn't filled out in a certain amount of time.

Boom. No more “Just checking in…” emails clogging your brain or your outbox.

W - WHAT'S ON:

🎧 I’ve been binge-listening to Systemize Your Life with Chelsi Jo while I'm out walking the dogs. Right now she’s running a Summer Rewind series, and this one had so many amazing take aways:
“How I kept a clean home and ran a consistent business for 6 years straight.”

Between annual training, summer chaos, camping weekends, and dreaming about transforming my backyard into a cozy hangout (instead of a jungle I ignore)… this episode felt so real.

Listen here: Systemize Your Life – Replay Episode

That’s your WOW for the week!
Short. Sweet. System-savvy.

💛 Amy

P.S. What do you think of the new format? Hit reply and let me know.

P.P.S. If your onboarding process is feeling more “wing it” than “wow-worthy,” let’s fix that. Book a 90-minute Systems Strategy Session and we’ll map it all out together — no more guesswork, no more inbox overwhelm.

300 Arlington Avenue, Grand Haven, MI 49417
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Amy Gould | Automate Your Incredible Client Experience

I help creative service providers work less, make more and WOW clients using Dubsado (Client Relationship Management tool) systems and automation. Subscribe to my weekly newsletter to learn how to create an incredible client experience and automate it so you can focus on serving your clients and doing the things that light you up. (I'm guessing that's not working nights and weekends and missing out all the fun stuff in life.) Make sure to drop me an email and tell me what brought you to my world! I'd love to meet you. 🤩